Alfie Rudd

PA to CIO and Group Commercial & Legal Director | Business Support

Alfie plays a key role in providing comprehensive administrative support to Prime’s Chief Investment Officer and Group Commercial and Legal Director. His duties include managing emails and diaries, producing documents, conducting research and ensuring smooth communication across teams. In addition, Alfie supports Prime’s project teams with tasks such as document management, minute-taking, action logs and facilitating land and utility searches, as well as contract retention processes.

Beyond his administrative work, Alfie is responsible for business operations, managing the reception, subscriptions and post, and providing Board support, including organising meetings and ensuring they run smoothly.

Alfie holds a Bachelor of Laws from the University of Birmingham, where he was involved in the Pro Bono Research Group, conducting research on solicitors’ professional obligations around climate considerations. During his time at university, he was also an active member of the Korfball Club and Birmingham University Singers, reflecting his diverse interests and dedication to both academic and extracurricular pursuits.

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"I’m really excited to start my career at Prime, especially working in this dynamic role with such a talented and progressive team who work to deliver quality environments that impact normal people every day."