Whiteacres Medical Centre

Whiteacres Medical Centre

Malvern, United Kingdom

Local GP surgery; South Worcestershire PCT


Private equity/debt

Having outgrown its current premises, Avenue Road Surgery was looking for a new facility that would be capable of housing integrated health and social care services, while ensuring good accessibility for patients.

Although finding a viable site presented a significant challenge, with the area having little available land, Prime identified a potential location that would provide ample space and plentiful car parking. Despite being designated for ‘employment use’, using its development and planning expertise, Prime put together a compelling case, demonstrating the local employment opportunities offered by the primary care centre. With planning guidance anticipating the provision of a crèche on the site, the team also worked with a childcare company to incorporate a day nursery into the scheme.

The final design includes ten consultation rooms, two treatment rooms, a base for local nurses and health education facilities. This ensures the centre is not only equipped to provide patient care but to offer training facilities for medical students and GPs, which was central to the practice’s vision. The building has also been designed to maximise opportunities for flexible use, with an extension providing facilities for future developments in primary care.

It’s been a completely fresh start for all of us and it’s exciting to see the impact the new premises is having upon both morale and provision of service.”

Pauline Smith, Practice Manager, Avenue Road Surgery