Prime partners with local hospice to support Wild in Art event

13th December 2023

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Prime partners with local hospice to support Wild in Art event

Prime is sponsoring the great Waddle of Worcester, which will see eighty penguin sculptures pop up in streets, green spaces and shopping areas for eight weeks from July 2024.

The art trail is being brought to Worcester by St Richard’s Hospice, an independent charity caring for adults with a serious progressive illness, improving their quality of life from diagnosis, during treatment to their last days and supporting those important to them. The exhibit marks the hospice’s fortieth year caring for patients and loved ones across the county.

Leighton Chumbley, Chief Executive at Prime, said: “As a B Corp certified company, it’s important to us that our work serves as a force for good, particularly within our local community. Supporting the Worcestershire community, right in our backyard, holds significant meaning for us. Participating in the Waddle of Worcester is our commitment to assisting the St Richard’s Hospice, a vital organisation so close to our Worcester headquarters. The hospice impacts numerous lives within the local community, and we are proud to support its meaningful efforts.”

Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We get to meet some amazingly community-spirited organisations through our penguin partnerships and Prime is one of those. The team pride themselves on supporting families and the community so it’s wonderful to have them all waddling with us next summer.”

The great Waddle of Worcester is supported by Presenting Partners; Crowngate, DRPG, Worcester City Council and Worcestershire Ambassadors, Community and Education Partner; Worcester BID and Media Partners; the Worcester News and BBC Hereford & Worcester.

Forty large penguins will be designed by artists from Worcestershire and beyond. Forty chicks will be lovingly painted by local schools and community groups.

To find out more, visit

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